The very mention of the name ‘Morocco’ is enough to fire the imagination about all things bright and beautiful, all places exotic and exciting… Morocco has held a fascination for the traveller since the days when the olive-skinned hordes of Berber merchants decided to make this nation their home for all time to come. 

This vibrant nation has something for everyone. – amazing natural beauty, long beaches, lush oases, splendid flora and fauna, and an ever-ready smile for visitors. Morocco is beautiful by nature. Its history and fascinating festivals are additional inviting factors, explaining that Morocco attracts millions of visitors all over the world.

Morocco illuminates by the richness of its natural beauty and cultural diversity. Visitors will be enthralled by this kingdom, a tranquil world of inspiring and exotic sceneries, lively cities, charming villages, magnificent and luminous palaces, as well as a blossoming of diverse traditions. Having preserved its cultural heritage, each region reflects its civilization’s legacy. This is an adventure-land exuding amazement and fascination around its colourful towns and gigantic golden sand dunes.

The kingdom of Morocco is a tranquil world of exotic venues, vibrant festivals, magnificent palaces and beautiful coastlines. a blossoming of diverse cultures and traditions. It is a journey into a timeless universe of diverse natural resources, lush oases and colourful towns that cling to hillsides and remote outposts defended by fairytale adobe forts. With its long beaches, vibrant festivals, cute coastal villages, and the High Atlas Mountains, the kingdom of Morocco offers plenty to interest travelers.

It is hence no wonder that Morocco has always held a great fascination, exciting everyone imagination around exotic sceneries, magnificent and luminous places. It has been distinguished by numerous famous writers and artists and continues to enchant all who visit this exceptional kingdom.

Morocco boasts amazing natural sceneries, vibrant cities, intriguing folk festivals and traditions, colourful history and present, thus attracts millions of visitors each year.

This fascinating country is a merging of the African and Arab worlds, and is steeped in age-old traditions. It is an eclectic blend of North Africa’s nature, culture and customs. You will not find any other place where the bustling sound of the souqs and spice markets becomes music to the ears; where the white-washed seaside towns make the intricately-designed mosques standout, and where the Sahara sand dunes supplement the snow-covered High Atlas. There are seven regions that best illustrate the pure beauty of Morocco: Agadir and Tarfaya for its beach resorts, Tangier and Casablanca for its Mediterranean appeal, Ouarzazate and Marrakesh for its amazing history, and the Imperial cities. Throw in the imperial cities of Marrakesh and Meknes with their startling examples of early Islamic architecture, and you will understand why Morocco is a prodigious travel destination.

Being an ethnically diverse country with a rich culture and civilization, it has hosted many people coming from South East (Phoenicians, Jews, Arabs and Carthaginians), South (Sub-Saharan Africans) and North (Romans, Andalusians). All those civilisations have influenced the country’s social structure, which hosts various forms of beliefs, from paganism, Judaism, and Christianity to Islam. Since independence, a veritable blossoming has arisen in painting and sculpture, amateur theatre, popular music, as well as filmmaking. The Moroccan National Theatre (founded in1956) offers regular productions of Moroccan and French dramatic works. Art and music festivals take place throughout the country in summer, among which the World Sacred Music Festival at Fès.

The geography of the country spans from the Atlantic Ocean, to mountainous areas, to the Sahara desert. It is a North African country bordering  the North Atlantic Ocean and the Mediterranean Sea, between Algeria and the annexed Western Sahara, and it is one of only three nations worldwide to have both Atlantic and Mediterranean coastlines. Just across the strait of Gibraltar, Morocco is characterized by rugged mountains and huge-sized deserts. A large part of Morocco is mountainous, where the Atlas Mountains dominate in the centre and the south, mainly inhabited by the Berber people. Most of the population lives to the north of these mountains, while to the south lies the Western Sahara, a former Spanish colony that was annexed by Morocco in 1975.

The kingdom of Morocco boasts a diversity of natural beautiful resorts and amazing exploration sites that offer visitors and tourists peace of mind. The kingdom has some beaches that are considered among the best in the world - from the mighty Atlas Mountains to the long golden and gigantic sand dunes in the south east. In addition to being a resort to sun lovers and swimmers, some of the beaches, like that of Dakhla and Taghazout in Agadir, are considered the nation’s most attractive venues for wave riders, as they offer the ideal setting for surfers and beach lovers.

Each region holds its own particularities, thus contributing to the richness of the national culture and to the legacy of civilization. It has set amidst its top priorities the protection of its diverse legacy and the preservation of its cultural heritage. In terms of culture, Morocco has always been successful in combining its Berber, Jewish and Arabic cultural heritage with external influences such as the French and the Spanish.

The sparkling and vibrant Marrakech is one of Morocco’s principal cities. It is a historic, sultry town, attracting a fashionable crowd of sun lovers and discerning voyagers, enticed by this city’s exotic oasis, willing to discover its rich history and explore its museums, lavish palaces, ancient medina and riad mansions, with their gorgeous inner mosaics. Marrakech has a great profusion of tourist attractions and numerous things to do as well. It's an experience of full of colour, excitement and noisy local life.

Inland, in the country’s eastern Sahara region, are the grand and rippling sand dunes of the Erg Chebbi, where would-be explorers and adventure-seekers head to get a dose of desert action. The Erg Chebbi (Morocco Sand Dunes) is in fact a fascinating attraction with its giant hills and smooth sand lines. In Moroccan legend, it was believed that the Erg Chebbi or sand dunes stem from God and were sent as punishment. Nevertheless, they are today one of the most visited tourist attractions in the country and the prime territory for dune-surfing, four-wheel-drive dune-bashing and trekking using camel options or 4x4 land cruiser.

If you fancy walking into the countryside, explore the sublime High Atlas Mountains, using guided camels for off-road adventures. From the deserts, dunes and snow-capped mountains to rugged coastline, venture out in this inspirational side of the world. Dotted with magical mosques and crumbling relics, medina cities and hilltop Berber villages with sweeping sandy beaches, you will find here some of the world’s most spectacular scenes. A private tour or guided day’s trekking in the High Atlas Mountains is a memory to treasure forever.

Morocco is a fascination in itself, the ideal venue for exotic sight-seeing, an adventure land with hordes of treasures and endless glasses of tea flavouring with taste of mint. With high mountains, rugged coastlines, charming villages, colourful towns, sweeping deserts and wonderful alleyways of ancient Medina and cities, the enthralling kingdom is a splendid blend of cultures, festivals and traditions, loved and praised for long by many.

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